Your Tag Manager setup, answered in Slack.

Ask what's live and what changed. See which trigger fires each tag. Check your conversions still count after every publish.

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# tracking Mon 9:05 AM

Tyler Grant9:05 AM

@Grayn what changed in Tag Manager last week?

GraynAGENT9:05 AM

Two versions went live last week. Version 48 is live now, published Thursday at 4:40 PM.

Live version

Thu 4:40 PM

What can you ask Grayn about Tag Manager?

Copy any of these, paste it into Slack and send it. Grayn answers in the thread with live numbers, and a chart when it helps.

@grayn what changed in our last Tag Manager publish?Tags, triggers and variables added, edited or removed, against the version before.

@grayn which tag sends our sign-up event, and what fires it?The tag, the event it sends and the trigger it fires on.

@grayn which tags are paused right now?Paused tags with their type and the triggers they’re attached to.

@grayn which triggers and variables aren't used?Triggers no tag fires on and variables nothing references, ready to clean up.

@grayn are there unpublished changes in our workspace?Everything edited since the last publish that isn’t live yet.

@grayn did sign-ups still track after the last publish?GA4 and Google Ads conversions before and after the publish, side by side.

# tracking Wed 10:20 AM

Lauren Walsh10:20 AM

@Grayn GA4 purchases look low since yesterday. Did the Tag Manager publish break something?

GraynAGENT10:21 AM

Yes. Version 49 went live yesterday at 5:30 PM. Since then, against the same hours last week:

Sessions

9,860

Up 2%

Google Ads purchases

109

Down 4%

GA4 purchases

Down 65%

Gap

usually under 10

Visits and Google Ads purchases are normal, so sales held. GA4 stopped counting some of them. Version 49 edited the Purchase complete trigger: it used to fire on every page starting with /thank-you, and now fires only on /thank-you/subscription. One-time orders no longer reach GA4.

Next step: Set the trigger back to "starts with /thank-you" and republish.

Lauren Walsh10:27 AM

Fixed and republished.

Message #tracking

Grayn compares GA4 and Google Ads purchases in Slack before and after a Tag Manager publish, and finds the trigger that changed.

Know when a publish breaks your tracking

Ask after any release. Grayn puts your GA4 and Google Ads conversions from before and after the publish side by side, and points to the tag or trigger that changed.

Conversions before and after any publish

The tag, trigger or variable that changed

GA4 and Google Ads counts side by side

Clean up your container without clicking through it

Ask Grayn to check your container. It finds events sent twice, paused tags, and triggers and variables nothing uses.

Grayn only reads Tag Manager. It never edits, publishes or deletes anything in your container.

# tracking Thu 3:15 PM

Megan Hayes3:15 PM

@Grayn is there anything in our Tag Manager container we should clean up?

GraynAGENT3:16 PM

Your container has 36 tags, 22 triggers and 18 variables. Four things stand out.

Sent twice add_to_cart. Two GA4 event tags send it on the same click trigger, so GA4 counts every add to cart twice.

Paused tags 3, including an old Meta purchase tag.

Unused triggers 4. No tag fires on them.

Unused variables 6. No tag or trigger uses them.

Next step: Remove the duplicate add_to_cart tag first. It's the only one changing your numbers.

Megan Hayes3:20 PM

Removing it now. The rest can wait for Friday.

Message #tracking

Grayn checks a Tag Manager container in Slack and lists a duplicate event, paused tags, and unused triggers and variables.

Everything Grayn does with Tag Manager

Your container

Tags, triggers and variables What each tag sends What fires each tag Paused tags Live version Version history Unpublished changes

Checks

What changed in a publish Conversions before and after a publish Events sent twice Triggers no tag uses Unused variables

In Slack

Answers in the thread Charts when they help CSV exports Follow-ups without tagging again Tag Manager next to GA4 and Google Ads

Tag Manager integration FAQ

How do I connect Google Tag Manager to Slack?

Add Grayn to Slack from app.grayn.ai, choose Tag Manager, sign in with Google and pick your container. It takes about two minutes, and you can revoke access at any time.

What can Grayn do with Tag Manager?

Grayn reads your container and answers questions about your tags, triggers, variables and versions inside Slack. It tells you what changed in each publish, what fires each tag and what to clean up. With GA4 or Google Ads connected, it also checks whether your conversions still count after a publish.

Can Grayn tell me when a tag stops firing?

Tag Manager doesn't record when tags fire, so Grayn checks the result instead. With GA4 or Google Ads connected, ask after a publish and Grayn compares your conversions before and after, then points to the tag or trigger that changed.

Does Grayn change anything in Tag Manager?

No. Grayn only reads your container. It never edits, publishes or deletes tags, triggers or variables.

Does Grayn replace Preview mode?

No. Preview mode shows what fires on a single visit as it happens. Grayn answers questions about your whole container and its version history, so you know where to look before you open Preview.

How current is the data?

Grayn reads your container when you ask, so answers cover what's live now and the changes still waiting in your workspace.

Connect Tag Manager. Ask your first question in two minutes.

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