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CPM spike detected on "Retargeting — Abandoned Cart" — $14.20 → $31.80
Grayn APP just now
Audience overlap issue on Retargeting — Abandoned Cart. CPM 2.2× above 7-day avg. Likely competing with your Prospecting campaign.
Meta Ads · Retargeting — Abandoned Cart
CPM$31.80 ↑
Frequency4.7 (high)
ROAS3.1x
CTR2.4%
RecommendationExclude retargeting from Prospecting
SK
Sarah K. just now
@grayn what's our blended ROAS across all Meta campaigns today?
The AI layer for your growth stack.Live read-only OAuth into the tools you already run. Shopify, AppsFlyer, Klaviyo & more coming.
The Meta Ads reporting tax

You reload Ads Manager 14 times a day.

Every one of these moments is a tab switch, a filter, a breakdown toggle. Grayn handles all of it in the thread.

📈

Frequency killing performance

When frequency creeps above 3.5 your CPM spikes and CTR tanks. You only notice when ROAS has already fallen off a cliff.

⚠️

Audience overlap burning budget

Prospecting and retargeting campaigns bid against each other in the same auction. Meta won't tell you — Grayn will.

🔍

Creative fatigue blind spots

Which ad is exhausted? Pulling creative-level breakdowns, CTR trends, hook rates — that's a morning gone every week.

🚨

Attribution window mismatch

Meta says 7-day click. Your GA4 says last-click. Finance wants blended ROAS. Someone has to reconcile. That someone is you.

What you get

Six questions you'll stop manually answering.

Real examples from Meta Ads teams already using Grayn in Slack.

CREATIVE

"Which ad is fatigued?"

Grayn tracks frequency, CTR, and hook rate per creative. Alerts you the moment an ad starts burning budget without converting.

@grayn which creatives are fatigued this week?
AUDIENCE

"Are our audiences overlapping?"

Grayn cross-checks ad sets for overlap. Flags when your Prospecting and Retargeting campaigns compete in the same auction.

@grayn check for audience overlap today
BUDGET

"Are we pacing the month?"

Live spend vs. budget, daily run rate, projected end-of-month, split by campaign and ad set. In Slack.

@grayn how's our Meta pacing this month?
ATTRIBUTION

"What's our real ROAS?"

Grayn reconciles Meta's 7-day click window against GA4 last-click and Shopify revenue — and explains every gap.

@grayn reconcile Meta and GA4 conversions
ADVANTAGE+

"Is ASC cannibalising manual?"

Grayn monitors Advantage+ Shopping vs. manual campaigns. Surfaces overlap, incremental lift, and cost-per-result side by side.

@grayn compare ASC vs manual campaigns
PIXEL

"Is the pixel still firing?"

Grayn monitors Meta Pixel event health. Alerts if Purchase or AddToCart events drop or a new pixel deployment causes a tracking gap.

@grayn is the purchase event still firing?
Live in Slack · Meta Ads Account · Last 7 days

Every metric you check daily, asked once in Slack.

Spend
$22.1K
↑ 9%
ROAS
3.8x
↓ 0.4
CPM
$18.40
↑ 22% bad
Frequency
3.2
↑ 0.6
CTR
2.1%
↓ 0.3pt
Conv. Rate
4.3%
↑ 0.2pt
CPA
$28.60
↓ 6%
Purchases
773
↑ 14%
Roles

Who on your team gets the most out of Grayn.

Every role on your growth team benefits differently.

🎯
Media Buyer

Monitor every ad set without 14 tabs.

Get alerts the moment frequency spikes or a creative fatigues. Pause or scale directly from the Slack thread.

🏆
Growth Lead

Approve budget shifts from Slack.

See pacing, ROAS, and audience health without opening Ads Manager. Every recommendation comes with a one-click approval flow.

📋
Analyst

Stop answering "what's our ROAS?" 12× a day.

Grayn handles the repetitive queries. You focus on incrementality testing & LTV modelling.

See your Meta Ads data
where your team already lives.

A quick call is enough to see Grayn running on your live data. No credit card. No deck. Just your Slack and your ad accounts.

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