Your Meta Ads, answered in Slack.

Ask about spend, CPI and ROAS. Get an alert when an ad wears out. See what competitors launched this week.

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Grayn's morning Meta Ads report in Slack, flagging a top ad and one that is wearing out.

# paid-growth

Tue 8:00 AM

GraynAGENT8:00 AM

Morning report. Meta Ads, yesterday.

Spend

$4,180

On pace

Installs

1,960

Up 8%

CPI

$2.13

Down 4%

ROAS

3.2x

Up from 2.9x

What moved: Founder Story v4 became your lowest-cost install source at $1.71. Unboxing 07 hit a frequency of 4.2 and its CPI is up 39% in five days.

Next step: Move spend from Unboxing 07 to Founder Story v4 until the new cuts are live.

Megan Hayes8:06 AM

Moving it now. New cuts go up today.

What can you ask Grayn about Meta Ads?

Copy any of these, paste it into Slack and send it. Grayn answers in the thread with live numbers, and a chart when it helps.

@grayn what's our Meta ROAS by campaign this month?
@grayn what's our CPI on Meta this week?
@grayn which ads have the best hook rate?
@grayn which ads are wearing out?
@grayn which ad sets are pacing behind on budget?
@grayn how did Meta compare to Google Ads last week?

A Grayn creative fatigue alert in Slack as an ad's frequency climbs and CTR drops.

# creative

Mon 11:40 AM

GraynAGENT11:40 AM

Unboxing 07 is wearing out.

Frequency

4.2

Up from 2.1

CTR

0.8%

Down from 1.4%

CPI

$2.65

Up from $1.90

It's still spending $1,120 a day. A fresh cut would take over before CPI climbs further.

Tyler Grant11:46 AM

Two new cuts go up tomorrow morning.

You hear about a tired ad on day three, not day ten

Set a target once. Grayn posts when frequency climbs, CTR slips, or CPI, CPA or ROAS crosses your number, with the numbers behind the move.

Daily and weekly reports at the hour you pick
Creative fatigue alerts on frequency and CTR
Threshold alerts on CPI, CPA, ROAS and spend

Know what to shoot next, before the next shoot

Grayn ranks every ad that's spending by hook rate and hold rate, then says what the winners have in common. Your team shoots more of that.

Hook rate is the share of impressions still watching at three seconds. Hold rate is the share of those who finish.

A teammate asks Grayn which Meta ads have the best hook rate, and Grayn replies with a ranked table in Slack.

# creative

Tue 3:20 PM

Lauren Walsh3:20 PM

@Grayn which ads have the best hook rate this month?

GraynAGENT3:21 PM

Top four by hook rate, month to date.

Ad	Hook	Hold	CPI
Founder Story v4	31%	42%	$1.71
Customer Review 05	28%	39%	$1.96
Kitchen Test 02	26%	35%	$2.08
Unboxing 07	19%	24%	$2.65

The top three all open on a face in the first second. Unboxing 07 opens on the product, and only 19% are still watching at three seconds.

Lauren Walsh3:24 PM

That settles Friday's shoot. Three more on camera.

Everything Grayn does in Meta Ads

Reporting

Daily report
Weekly report
Spend and installs
CPI, CPA and ROAS
Results by campaign, ad set and ad
Budget pacing
Compare two periods
Charts in the thread

Alerts

CPI or CPA above target
ROAS below target
Spend above a limit
Creative fatigue
Pacing behind or ahead
Competitor launches

Creative

Top ads by angle, hook and format
Hook rate and hold rate
Briefs from your best ads
Competitor ads from the Meta Ad Library

Meta Ads integration FAQ

How do I connect Meta Ads to Slack?

Add Grayn to Slack from app.grayn.ai, choose Meta Ads and sign in with Facebook. If an ad account is missing, choose "Edit previous settings" in the Facebook window and select it. It takes about two minutes, and you can revoke access at any time.

What can Grayn do with Meta Ads?

Grayn answers questions about spend, installs, CPI, CPA, ROAS and pacing with live numbers and charts. It posts scheduled reports, sends alerts when an ad wears out or a metric crosses your target, and writes creative briefs from your best ads, all inside Slack.

Can Grayn spot creative fatigue?

Yes. Grayn watches frequency and CTR on every ad that's spending and posts in Slack when one starts wearing out, with the numbers behind it.

Can Grayn show me competitor ads?

Yes. Grayn tracks the advertisers you choose in the Meta Ad Library and tells you when they launch something new.

Will Grayn change my Meta campaigns?

No. Grayn reads your Meta Ads data and recommends changes in Slack. Your team decides and makes them.

How current is the data?

Grayn refreshes your Meta Ads data about every 15 minutes, so answers and alerts reflect what's happening today.

Connect Meta Ads. Tomorrow at 8 AM, the report is in Slack.