Your GA4 data, answered in Slack.

Ask about traffic, landing pages and sign-ups. See which sources actually convert. Find out why GA4 and your ads disagree.

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A teammate asks Grayn in Slack how the website did last week, and Grayn answers with GA4 sessions, sign-ups and the source behind the change.

# website

Mon 9:10 AM

Megan Hayes9:10 AM

@Grayn how did the website do last week?

GraynAGENT9:10 AM

Last week in GA4, Monday to Sunday.

Sessions

18,420

Up 6%

Sign-ups

1,136

Up 9%

Sign-up rate

6.2%

Up from 6.0%

Engagement rate

64%

Up from 61%

What moved: Paid search brought 41% of sign-ups at a 9.8% sign-up rate. Paid social brought 28% of sessions but only 12% of sign-ups, and most of those visits landed on the pricing page.

Next step: Send paid social traffic to the sign-up page instead of pricing.

Megan Hayes9:16 AM

Updating the ad links today.

What can you ask Grayn about GA4?

Copy any of these, paste it into Slack and send it. Grayn answers in the thread with live numbers, and a chart when it helps.

@grayn how many sessions and conversions did we get this week?
@grayn which landing pages convert best?
@grayn where did this month's sign-ups come from?
@grayn how's mobile doing against desktop this week?
@grayn what changed in traffic yesterday?
@grayn compare Google Ads and GA4 sign-ups this week

Grayn explains a GA4 traffic spike in Slack, broken down by source, with the sign-ups it brought.

# website

Wed 9:40 AM

Tyler Grant9:40 AM

@Grayn why did sessions jump yesterday?

GraynAGENT9:41 AM

Sessions were up 38%. Almost all of the increase is referral traffic from one link on larchbridge.com to your pricing guide.

Sessions

6,240

Up 38%

Referral sessions

2,170

Up from 140

Referral engagement

0:19

Site average 1:42

Sign-ups

214

Up 3%

Those visitors stayed 19 seconds on average and 6 signed up. The traffic is real, it just isn’t converting.

Next step: Add a sign-up prompt to the pricing guide while the link is still sending visitors.

Tyler Grant9:45 AM

Adding one now.

Find out why traffic moved, without building a report

Ask in the channel. Grayn breaks the change down by source, page, device and country, and tells you whether it brought sign-ups.

Changes broken down by source, page, device and country
Landing pages ranked by conversion rate
Any two periods, compared in one answer

When GA4 and your ads disagree, see why

Grayn reads GA4 and your ad accounts together, so one question gets both numbers side by side and the reason they differ.

Grayn only reads GA4. It never changes your property, events or settings.

Grayn puts Google Ads and GA4 sign-up counts side by side in Slack and explains the gap.

# paid-growth

Thu 10:15 AM

Megan Hayes10:15 AM

@Grayn Google Ads says 284 sign-ups last week, but GA4 only credits it with 241. Which one is right?

GraynAGENT10:16 AM

Both are. They count differently. Here's where the 43 come from.

Google Ads284

GA4241

Saw an ad, didn't click27. Google Ads counts these, GA4 doesn’t.

Clicked last week, signed up this week11. Google Ads credits the click date, GA4 the sign-up date.

Credited to other channels in GA45

No sign of a tracking problem.

Megan Hayes10:19 AM

Perfect. Sending this to finance.

Everything Grayn does with GA4

Traffic

Sessions and users
New and returning users
Engagement rate and time
Source, medium and campaign
Device and country
Day by day trends
Compare two periods

Pages and conversions

Landing pages
Top pages
Key events
Conversion rate by page
Sign-ups by source
Purchases and revenue

In Slack

Answers in the thread
Charts when they help
CSV exports
Follow-ups without tagging again
GA4 next to Google Ads and Meta Ads

GA4 integration FAQ

How do I connect GA4 to Slack?

Add Grayn to Slack from app.grayn.ai, choose GA4, sign in with Google and pick your property. It takes about two minutes, and you can revoke access at any time.

What can Grayn do with GA4?

Grayn answers questions about sessions, users, engagement, landing pages, key events and conversions with live numbers and charts, all inside Slack. It also puts GA4 next to Google Ads and Meta Ads, so you can see where the numbers differ and why.

Why don't GA4 and Google Ads conversions match?

They count differently. Google Ads includes people who saw an ad without clicking and credits the click date. GA4 leaves those out, credits the conversion date and can split credit across channels. Ask Grayn and it shows both counts side by side with what explains the gap.

Does Grayn change anything in GA4?

No. Grayn only reads your GA4 data. It never edits your property, events or settings.

Can I get GA4 charts and exports in Slack?

Yes. Grayn adds a chart to the answer when it helps and can export the numbers as a CSV in the same thread.

How current is the data?

Grayn refreshes your GA4 data about every 15 minutes. GA4 itself can take a few hours to process new events, so today's numbers may still be filling in.

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