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Grayn RevenueCat

Your RevenueCat data, answered in Slack.

Ask about MRR, trials and churn. Get a subscription report every Monday. See what each paying subscriber cost across Meta and Google Ads.

$200 in credits. No credit card required.

Grayn posts its weekly RevenueCat subscription report in Slack with MRR, active subscriptions, trials and revenue, and what moved.
# revenue
Mon 9:00 AM
GraynAGENT9:00 AM

Weekly subscription report from RevenueCat.

MRR
$48,200
Up 4%
Active subscriptions
9,140
Up 3%
Active trials
1,180
Up 6%
Revenue, last 28 days
$56,400
Up 7%

What moved: Annual plans brought 58% of new revenue, up from 49%. Trials are up, but fewer Android trials are turning into paying subscribers.

Next step: Check Android trial to paid before more budget goes to Android campaigns.

Lauren Walsh9:07 AM

Looking at it this morning.

What can you ask Grayn about RevenueCat?

Copy any of these, paste it into Slack and send it. Grayn answers in the thread with live numbers, and a chart when it helps.

  • @grayn what's our MRR right now?

  • @grayn how much revenue did we make in the last 28 days?

  • @grayn how's trial to paid this month?

  • @grayn what's our churn this month?

  • @grayn how's iOS doing against Android?

  • @grayn what did each new paying subscriber cost this month?

Grayn shows where trial to paid dropped in Slack, split by iOS and Android and by monthly and annual plans.
# revenue
Wed 10:10 AM
Tyler Grant10:10 AM

@Grayn trial to paid looks lower this month. Where is it dropping?

GraynAGENT10:11 AM

Trial to paid is 31% this month, down from 36%. Almost all of the drop is on Android.

Trials started
4,120
Up 9%
Trial to paid
31%
Down from 36%
iOS trial to paid
37%
Down from 38%
Android trial to paid
22%
Down from 33%

On Android, monthly trials converted at 16%, down from 31%. Annual trials held at 38%. Android trial starts are up 21%, so most of the new trials aren’t paying.

Next step: Lead the Android paywall with the annual plan while you look into the monthly drop.

Tyler Grant10:16 AM

Making the change today.

See where trials stop turning into subscribers

Ask in the channel. Grayn splits trial conversion by platform and plan, so you know exactly where paying users drop off.

  • Trial to paid by platform and plan
  • Trials started, converted and cancelled
  • Any two months, compared in one answer

See what a paying subscriber really costs

Grayn reads RevenueCat next to Meta and Google Ads, so one question gets your ad spend, the subscriptions it bought and what each one cost.

Grayn only reads RevenueCat. It never changes your products, prices, offerings or subscribers.

Grayn works out the cost of each new paying subscriber from Meta and Google Ads spend and RevenueCat subscriptions, in Slack.
# paid-growth
Thu 11:20 AM
Megan Hayes11:20 AM

@Grayn what did each new paying subscriber cost us this month?

GraynAGENT11:21 AM

$30, up from $26 last month. Spend grew faster than paying subscribers.

This month$30
Last month$26
Ad spend, Meta and Google Ads$42,300, up 22%
New paid subscriptions1,410, up 6%
Trials started4,120, up 9%. Trial to paid fell from 36% to 31%.

The extra spend is buying trials, just not paying subscribers.

Megan Hayes11:25 AM

That's the number for Monday's budget review.

Everything Grayn does with RevenueCat

Revenue and subscriptions

  • MRR
  • Revenue
  • Active subscriptions
  • New customers
  • Active users
  • Monthly and annual plans
  • iOS and Android

Trials and churn

  • Active trials
  • Trials started
  • Trial to paid
  • Cancellations
  • Churn rate
  • Compare two periods

In Slack

  • Weekly subscription report
  • Answers in the thread
  • Charts when they help
  • CSV exports
  • RevenueCat next to Meta and Google Ads

RevenueCat integration FAQ

How do I connect RevenueCat to Slack?

Add Grayn to Slack from app.grayn.ai, choose RevenueCat and connect your project. It takes about two minutes, and you can revoke access at any time.

What can Grayn do with RevenueCat?

Grayn answers questions about MRR, revenue, subscriptions, trials and churn with live numbers inside Slack, and posts a subscription report every Monday. It also puts RevenueCat next to Meta and Google Ads, so you can see what each trial and paying subscriber cost.

Can Grayn tell me what a paying subscriber costs?

Yes. Grayn takes your ad spend from Meta and Google Ads and your new paid subscriptions from RevenueCat, and shows the cost of each for any period you ask about.

Does Grayn change anything in RevenueCat?

No. Grayn only reads your RevenueCat data. It never changes products, prices, offerings, entitlements or subscribers.

Does it work for iOS, Android and web subscriptions?

Yes. Grayn reads everything RevenueCat tracks for your project, including App Store, Google Play and web purchases, and can split any answer by platform.

How current is the data?

Grayn reads RevenueCat's real-time metrics, the same ones behind your RevenueCat overview, so answers match what you see in the dashboard.

Connect RevenueCat. Your first subscription report lands Monday.

$200 in credits. No credit card required.

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