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Grayn Google Search Console

Your Search Console data, answered in Slack.

Ask about clicks, rankings and queries. See why organic traffic moved. Find the pages closest to the top three.

$200 in credits. No credit card required.

A teammate asks Grayn in Slack how organic search did this month, and Grayn answers with Search Console clicks, rankings and the page that lost clicks.
# website
Mon 9:20 AM
Lauren Walsh9:20 AM

@Grayn how did organic search do this month?

GraynAGENT9:20 AM

Last 28 days in Search Console, against the 28 days before.

Clicks
24,860
Up 9%
Impressions
318,400
Up 14%
CTR
7.8%
Down from 8.2%
Avg. position
11.2
Better than 11.9

What moved: /blog/meal-prep-for-beginners held position 2.1 for "meal prep for beginners", but its CTR fell from 9.4% to 5.6%. That’s about 1,100 fewer clicks from one page. Position held, so this is a click problem, not a ranking problem.

Next step: Rewrite the title and description on that page to match how people search.

Lauren Walsh9:26 AM

On it. New title goes live today.

What can you ask Grayn about Search Console?

Copy any of these, paste it into Slack and send it. Grayn answers in the thread with live numbers, and a chart when it helps.

  • @grayn which queries brought the most clicks this month?

  • @grayn which pages lost clicks this week?

  • @grayn where did our rankings drop?

  • @grayn which pages get lots of impressions but few clicks?

  • @grayn how's mobile search doing against desktop?

  • @grayn how did organic compare to Google Ads last month?

Grayn explains a drop in organic clicks in Slack, split into rankings, click-through rate and search demand.
# website
Wed 10:05 AM
Ryan Cooper10:05 AM

@Grayn why are organic clicks down this week?

GraynAGENT10:06 AM

Clicks over the last 7 days are down 12%. Three pages explain most of it, each for a different reason.

Clicks
6,140
Down 12%
Impressions
81,300
Down 5%
CTR
7.6%
Down from 8.2%
Avg. position
11.6
Worse than 11.2
/meal-planner360 clicks lost. Fell from position 3.4 to 6.8 for "meal planning app".
/recipes/weeknight-dinners190 clicks lost. Position held, but searches for "easy weeknight dinners" are down 31%.
/blog/meal-prep-for-beginners160 clicks lost. Position held at 2.1, CTR is still down.

Next step: Start with /meal-planner. It's the only real ranking loss.

Ryan Cooper10:09 AM

Checking what changed on that page.

See whether you lost rankings, clicks or searches

Ask in the channel. Grayn splits every drop into position, click-through rate and search demand, page by page and query by query.

  • Drops split into position, CTR and impressions
  • Pages and queries ranked by clicks lost
  • Any two periods, compared in one answer

Find the pages one push from the top three

Grayn finds queries where you already rank 4 to 10 with plenty of searches, so your team knows which pages to improve next.

Grayn only reads Search Console. It never changes your site, sitemaps or settings.

Grayn lists Search Console queries ranking 4 to 10 in Slack, with the pages to improve first.
# website
Thu 11:30 AM
Megan Hayes11:30 AM

@Grayn what are our best quick wins in search right now?

GraynAGENT11:31 AM

Five queries rank between 4 and 10 with more than 5,000 impressions a month. Here are the top three.

"grocery list app"position 5.2, 18,400 impressions, /grocery-list
"meal plan for two"position 6.8, 12,900 impressions, /blog/meal-plan-for-two
"high protein meal prep"position 4.6, 9,700 impressions, /recipes/high-protein

Next step: Start with "grocery list app". It has the most searches, and the page is about two spots from the top three.

Megan Hayes11:34 AM

Adding all three to this sprint.

Everything Grayn does with Search Console

Search performance

  • Clicks and impressions
  • CTR
  • Average position
  • Top queries
  • Top pages
  • Country and device
  • Day by day trends
  • Compare two periods

Opportunities

  • Queries ranking 4 to 10
  • High impressions and low CTR
  • Pages losing clicks
  • Rising and falling queries

In Slack

  • Answers in the thread
  • Charts when they help
  • CSV exports
  • Follow-ups without tagging again
  • Organic next to Google Ads

Search Console integration FAQ

How do I connect Google Search Console to Slack?

Add Grayn to Slack from app.grayn.ai, choose Search Console, sign in with Google and pick your site. It takes about two minutes, and you can revoke access at any time.

What can Grayn do with Search Console?

Grayn answers questions about clicks, impressions, CTR and average position by query, page, country and device, with live numbers and charts inside Slack. It also explains why organic clicks moved and finds the queries closest to the top three.

Why did my organic clicks drop?

Usually one of three things: you lost rankings, fewer people clicked even though rankings held, or fewer people searched. Ask Grayn and it splits the drop into those three, page by page.

Does Grayn change anything in Search Console?

No. Grayn only reads your Search Console data. It never changes your site, sitemaps or settings.

Can I get Search Console charts and exports in Slack?

Yes. Grayn adds a chart to the answer when it helps and can export the numbers as a CSV in the same thread.

How current is the data?

Search Console usually publishes data two to three days after the fact. Grayn pulls the latest data Search Console has, so its answers match what you'd see there.

Connect Search Console. Ask your first question in two minutes.

$200 in credits. No credit card required.

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