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Use Cases — Real Slack threads

27 workflows. One thread.

Every example below is a real conversation from consumer marketing teams running Grayn — consumer apps, DTC, CPG, retail. Most are proactive. Some build decks, some do research, some run automations. All live in Slack. Filter by your role or vertical to find what fits.

11
Proactive alerts
5
Workflows
6
Research & docs
5
On demand
By role
By vertical
CAC Alert PROACTIVE

Catch a CAC jump before Friday's WBR.

Grayn watches CAC continuously. When a channel drifts outside your LTV:CAC guardrails, you hear within minutes — not four days later.

#growth
Grayn
Grayn APP 2:47 AM
CAC Watchdog
Meta CAC up 34%. Advantage+ expanded audience.
CAC$56.20 ▲34%
Waste$1,840/day
Applied
Sarah Kim approved Tighten audience
APPDTCCPGRETAIL
Creative Fatigue PROACTIVE
Rotate before CTR collapses.

Grayn scores every active creative daily. Flags fatigue with rotation picks drawn from your historical winners.

#creative
Grayn
Grayn APP 8:14 AM
3 creatives hit fatigue. Rotate in UGC_B & UGC_D.
Summer_03Freq 4.8
UGC_ACTR −32%
APPDTC
Creative Ideation PROACTIVE
Fresh hooks, before the brief's due.

Grayn watches TikTok, Meta ad library, YouTube for hooks in your vertical. Pings your creative team with concepts mapped to your brand.

#creative
Grayn
Grayn APP 9:22 AM
New hook trending in your category. "Morning routine" POVs up 340% on TikTok. Draft a brief?
Draft brief
APPDTCCPG
AEO Tracker PROACTIVE
How you rank in ChatGPT answers.

Search is shifting to answer engines. Grayn tracks your visibility in ChatGPT, Perplexity, Gemini. Alerts when rivals overtake.

#organic-seo
Grayn
Grayn APP Mon 11:30
Ritual overtook you in ChatGPT for "best habit tracker" (was #3, now #2).
ChatGPT#3 ▼
Gemini#1 ▲
APPDTCCPGRETAIL
Research RESEARCH
Competitive audit, on demand.

Ask Grayn to pull creative themes from Meta ad library, hooks from TikTok, pricing from competitor sites. Returns a structured deep-dive in the thread.

#research
JP
Jessica Park 10:14 AM
@grayn audit top 3 DTC competitors' Meta creative for Q1
Grayn
Grayn APP 10:16 AM
Found 47 ads across 3 brands. Top themes: UGC founder stories (38%), price comparisons (24%), before/after (18%).
📎Competitor-Audit-Q1.pdf
APPDTCCPGRETAIL
Document Creation BUILDS DOCS
Draft the Monday board deck.

Grayn pulls last week's metrics, your top creatives, and wins worth highlighting. Returns a PPT draft in Slack. You review and edit.

#board-prep
MC
Mike Chen Fri 4:12 PM
@grayn draft Monday's deck — CAC trends, top 5 creatives, Q1 pacing
Grayn
Grayn APP Fri 4:14 PM
12 slides drafted. Highlighting ROAS 4.2x (▲28%) and the top UGC creative.
📎Q1-Board-Deck-v1.pptx
APPDTCCPGRETAIL
Upload Context UPLOAD
Drop brand docs into Slack.

Drag a PDF, Doc, or spreadsheet into the Grayn channel. Gets indexed into your Cortex. Every future recommendation respects your brand voice, ICPs, and playbooks.

#grayn-context
RM
Rachel Martinez 11:20 AM
📎Brand-Guidelines-v3.pdf
Grayn
Grayn APP 11:20 AM
Indexed. 47 new signals: tone, banned claims, approved colors, persona definitions. Will apply to future creative & copy recommendations.
APPDTCCPGRETAIL
Campaign Launch WORKFLOW
Launch a campaign from the thread.

Describe it in a sentence. Grayn drafts budget, audience, creative, targeting — cross-references your history, flags risks, waits for approval.

#launches
EC
Emma Chen 11:02 AM
@grayn draft Meta retention push, $8K over 7 days, D30 churners
Grayn
Grayn APP 11:02 AM
Drafted. Projected CAC $28–$34. Awaiting approval.
Applied
APPDTC
Budget Routing WORKFLOW
Budget shifts, fully audited.

Jake moves $5K from Meta to Apple Search. Three messages in a thread — drafted, reasoned, approved, executed. Every decision logged.

#budget-ops
JM
Jake Miller 3:12 PM
@grayn shift $5K from Meta to Apple Search this week
Grayn
Grayn APP 3:12 PM
Apple Search LTV:CAC 5.1x vs Meta 2.8x. Uplift +$3,200.
Needs Sarah's approval
Sarah Kim approved · 3:16 PM
APPDTC
Weekly Digest PROACTIVE
The Monday digest that writes itself.

Every Monday 8 AM. Last week's numbers. Anomalies flagged. Three questions worth asking this week.

#growth
Grayn
Grayn APP Mon 8:00 AM
Weekly Digest · Feb 10–16
CAC$38.20 ▼4%
LTV:CAC4.2x ▲
APPDTCCPGRETAIL
iOS Attribution ON DEMAND
Reconcile SKAN, MMP, first-party.

SKAdNetwork says 340. MMP says 287. Activations say 251. Which is real? Grayn reconciles and tells you.

#ios-growth
RP
Ryan Park 2:40 PM
@grayn why is Meta claiming 340 installs, we see 251 activations?
Grayn
Grayn APP 2:40 PM
26% gap. Trust MMP (287) for CPA decisions.
APP
Repeat Purchase PROACTIVE
When repeat rate slips, know first.

DTC & retail lives on repeats. Grayn monitors repeat purchase rate, AOV, 60-day retention cohorts. Alerts when the curve bends wrong.

#lifecycle
Grayn
Grayn APP 7:30 AM
60-day repeat rate dropped from 38% to 31%. Meta-acquired cohorts showing weaker retention than Apple Search.
Repeat rate31% ▼7pt
AOV$68.40 flat
DTCRETAILCPG
Institutional Memory ON DEMAND
The answer that survived the exit.

Your best marketer leaves. The new hire asks — every decision is indexed in the Cortex. The answer is already there.

#onboarding
DC
David Chen 10:30 AM
@grayn why did we stop Meta lookalikes last Nov?
Grayn
Grayn APP 10:30 AM
Paused Nov 14 by Jake. D30 fell to 14% (vs 28% benchmark). Redirected to Apple Search — LTV:CAC improved 3.1 → 4.2.
APPDTCCPGRETAIL
Campaign Retro BUILDS DOCS
Post-campaign retro, written for you.

Campaign ended. Ask for a retrospective — Grayn pulls metrics, compares to forecast, calls out what worked. Saved to your Cortex for future campaigns.

#campaigns
SK
Sarah Kim 4:40 PM
@grayn retro on Spring Launch campaign
Grayn
Grayn APP 4:41 PM
ROAS 3.8x (vs 3.2x forecast). UGC_B drove 47% of revenue. Archived to Cortex.
📎Spring-Launch-Retro.pdf
APPDTCCPGRETAIL
Custom Rule WORKFLOW
Describe any rule. Grayn builds it.

Not in a form. Not YAML. In plain English. Grayn figures out how to execute and turns it on.

#growth-ops
SK
Sarah Kim 2:14 PM
@grayn every Friday 4pm, summarize this week's TikTok tests and flag top 3
Grayn
Grayn APP 2:14 PM
Workflow created. First run this Friday 4:00 PM.
APPDTCCPGRETAIL
Influencer ROI PROACTIVE
Which creators are actually working.

Connect creator codes & UTMs. Grayn ranks influencers by true incremental revenue, not just attributed clicks. Flags underperformers before the next payment.

#creator-program
Grayn
Grayn APP 10:14 AM
3 of 12 creators driving 80% of revenue. Pause @sunny-fit — 14 sales for $4K paid.
@morning-mara$18K · 4.2 ROAS
@sunny-fit$1.2K · 0.3 ROAS
DTCCPGAPP
Launch Research RESEARCH
Pre-launch market scan, on demand.

Before a new SKU or product, ask Grayn for a category landscape — competitor positioning, audience signals, pricing benchmarks, recent search trends.

#q2-launches
JL
Jessica Lee 9:14 AM
@grayn category scan: collagen powders, US market, last 90 days
Grayn
Grayn APP 9:16 AM
Search up 47% YoY. 4 new brands entered Q1 (avg pricing $34). Top hooks: "marine," "type II," "morning ritual."
📎Collagen-Category-Scan.pdf
DTCCPGRETAILAPP
Promo Impact WORKFLOW
Did the discount actually help?

Run a promo, Grayn measures the lift. Incremental revenue, not cannibalized. AOV change, repeat-rate impact, ROAS net of margin.

#promo-ops
Grayn
Grayn APP Mon 9:30 AM
SPRING20 wrap-up: Lifted revenue +$84K, but 62% from existing customers (margin-negative).
Net revenue lift+$32K
Cannibalized$52K
DTCRETAILCPG
SEO Gap Research RESEARCH
Content gaps competitors are exploiting.

Grayn cross-references your Search Console with competitor pages. Keywords ranking for them, not you. Returns content briefs ready to send to writers.

#content
RM
Rachel Martinez 11:02 AM
@grayn find SEO gaps vs Olipop & Poppi
Grayn
Grayn APP 11:04 AM
14 high-intent keywords they rank for, you don't. Top 3 worth writing this week.
📎SEO-Gap-Briefs.pdf
DTCCPGRETAILAPP
Geo Performance ON DEMAND
Where are your best users coming from?

Heat-map of CAC, LTV, repeat rate by region, state, or zip. Find pockets where you over-index — concentrate spend there.

#growth
MR
Mike Rodriguez 3:20 PM
@grayn where's our LTV strongest by metro?
Grayn
Grayn APP 3:21 PM
Austin, Denver, Portland = top 3 LTV metros (+38% vs avg). Worth bidding up Meta geo.
DTCRETAILCPGAPP
Day-Part Optimization PROACTIVE
When your audience actually buys.

Grayn tracks conversion patterns by hour and day-of-week. Recommends bid schedules so you spend when intent is highest.

#paid
Grayn
Grayn APP 7:15 AM
Sun & Mon evenings (7-10pm) = your conversion peak. Saturdays = 38% lower CR. Day-part schedule drafted.
Apply schedule
DTCCPGRETAILAPP
Seasonal Prep PROACTIVE
Black Friday is 42 days out.

Grayn watches your seasonal calendar. Reminders fire when prep windows open — based on your historical timeline + when competitors are spending.

#q4-prep
Grayn
Grayn APP 8:00 AM
Black Friday is 42 days out. Last year you started prep 56 days ahead. Suggested: brief creative team this week.
Open prep checklist
DTCCPGRETAILAPP
Brand Sentiment PROACTIVE
Brand mentions, monitored everywhere.

Reddit, Twitter, TikTok, news. Grayn flags shifts in brand sentiment — when something's viral, when something's wrong — before it shows up in metrics.

#brand
Grayn
Grayn APP 11:42 PM
r/skincare thread blew up (4.2K upvotes). Mention rate up 14× in 6 hrs. Sentiment positive (87%). Surge in branded search starting.
DTCCPGRETAILAPP
Churn Early Warning PROACTIVE
Spot churn risk before it lands.

Grayn watches D60/D90 retention curves. Alerts when a cohort is bending wrong — while there's still time to intervene with lifecycle.

#retention
Grayn
Grayn APP 2:30 PM
January cohort showing D60 retention 18% (vs 28% benchmark). LTV projection -$47/user. Recommend lifecycle reactivation.
APPDTC
Onboarding Analysis ON DEMAND
Where users drop off after install.

Step-by-step funnel from acquisition to activation. Find the leaks — and which paid channel sources convert through the funnel best.

#activation
RP
Ryan Park 10:50 AM
@grayn onboarding funnel by source, last 30d
Grayn
Grayn APP 10:51 AM
Biggest leak: Step 3 (verify email) — 38% drop-off. Apple Search users complete at 81%; Meta users at 54%.
APPDTC
Competitor Spend PROACTIVE
When rivals up the budget, you'll know.

Grayn monitors competitor ad volumes via Meta library & Google Ads transparency. Flags spend changes linked to your impression-share losses.

#competitive
Grayn
Grayn APP 9:00 AM
Olipop 3× their Meta volume this week (47 active ads, was 16). Your impression share -12pt. Likely related.
DTCCPGRETAILAPP
Lifecycle ROI BUILDS DOCS
Newsletter ROI brief, weekly.

Klaviyo / Mailchimp / Iterable connected. Grayn writes the weekly lifecycle performance brief — opens, clicks, attributed revenue, paid-to-owned ratio.

#lifecycle
Grayn
Grayn APP Fri 4:00 PM
Lifecycle Brief · Week 12. Top campaign: "Cart Recovery" (28% open, $12K attributed). Owned now drives 31% of revenue.
📎Lifecycle-W12.pdf
DTCCPGRETAIL

Pick the workflow.
We'll wire it up.

A quick call is enough to scope which fits your team — and turn it on.

Book a call See pricing

Contact Support

Get help from our team

Need help? Reach out to our support team and we'll get back to you as soon as possible.

support@grayn.ai

Privacy Policy

Effective 11 March 2026 · Last Updated 11 March 2026

1. Introduction

Grayn.ai ("we", "us", or "our") operates Grayn.ai. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

2. Information We Collect

  • Account Information: Name, email address, and authentication credentials when you create an account.
  • Advertising Platform Data: Data retrieved from connected advertising platforms (Meta, Google, TikTok) via OAuth, including campaign metrics, spend data, and performance analytics.
  • Usage Data: Information about how you interact with our service, including queries, feature usage, and session data.
  • Communication Data: Slack workspace information when you connect our Slack integration.
  • Technical Data: IP address, browser type, device information, and cookies.

3. How We Use Your Information

  • To provide, maintain, and improve our advertising analytics service.
  • To process and respond to your natural language queries about ad performance.
  • To deliver alerts and scheduled reports via Slack or email.
  • To communicate with you about service updates and support.
  • To ensure security and prevent fraud.

4. Data Sharing

We do not sell your personal data. We may share information with:

  • Service providers who assist in operating our platform (hosting, analytics).
  • Advertising platforms solely for retrieving your campaign data via authorized OAuth connections.
  • Law enforcement when required by applicable law.

5. Data Security

We implement industry-standard security measures including encryption in transit and at rest, secure OAuth token storage, and regular security audits. However, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services. You may request deletion of your data at any time by contacting us or using our data deletion process.

7. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal data. To exercise these rights, please contact us at the email below.

8. Cookies

We use essential cookies for authentication and session management. We may also use analytics cookies to understand usage patterns. You can control cookie preferences through your browser settings.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the Last Updated date.

10. Contact Us

Grayn.ai · hello@grayn.ai

Terms of Service — Slack App Edition

Effective 20 March 2026 · Last Updated 20 March 2026

1. Welcome to Grayn

Agreement between user and Y77 Limited trading as Grayn. Governs access to the Grayn app via Slack Marketplace, grayn.ai, and app.grayn.ai. Grayn is a Slack-native AI agent for marketing teams: campaign analysis, reporting, budget pacing, competitor research, and creative ideation. By installing or using Grayn, you agree to these Terms.

2. Eligibility

  • Must be at least 16 years of age.
  • Must be an authorised user of the Slack workspace where Grayn is installed.
  • If installing for an organisation, you must have authority to accept these Terms on behalf of that organisation.

3. Installation & Accounts

  • Installed via Slack Marketplace using OAuth scopes displayed during install.
  • You are responsible for ensuring workspace admin has approved the install.
  • You are responsible for all activity that occurs through Grayn in your workspace.
  • You must provide accurate information when setting up your account.

4. Free Trial

  • Duration: typically 14 days, stated at sign-up.
  • Core features included; some advanced features reserved for paid plans.
  • No charge during trial. Billing starts after trial ends if not cancelled.
  • Auto-converts to paid subscription if not cancelled before trial ends.
  • One trial per organisation or Slack workspace.
  • Trial data deleted within 30 days of trial expiry if not converted.

5. Subscription & Billing

  • Subscription basis, fees in USD, excludes taxes unless stated.
  • Auto-renews monthly or annually unless cancelled before renewal date.
  • Upgrades take effect immediately with prorated billing.
  • Downgrades take effect at the start of the next billing cycle.
  • Failed payments may result in suspended access.
  • Fees are generally non-refundable. Contact support@grayn.ai for billing issues.

6. Acceptable Use

You must not:

  • Use Grayn for any illegal, harmful, or unlawful purpose.
  • Reverse-engineer, decompile, or extract source code of Grayn's AI or platform.
  • Circumvent usage limits, rate limits, or security measures.
  • Resell, sublicense, or redistribute access without written consent.
  • Generate misleading, fraudulent, or deceptive content.
  • Transmit malware, spam, or harmful code through the Service.
  • Degrade or compromise the performance of Slack's services.
  • Display advertising within the Slack platform using Grayn.
  • Use Grayn for surveillance or user profiling unrelated to its function.

7. Data Processing & Privacy

  • Processes only messages directed to or mentioning Grayn — not all workspace messages.
  • Processes marketing data from connected platforms (Meta, Google, AppsFlyer) via authorised OAuth.
  • Never trains LLMs or generative AI models with Slack Data.
  • Never sells, rents, or shares Slack Data with third parties.
  • Never uses Slack Data for advertising or unrelated user profiling.
  • Slack Data deleted within 14 business days of uninstallation.
  • GDPR: Grayn acts as data processor; you remain data controller. DPA available on request.

8. AI-Generated Outputs

  • Outputs may not be 100% accurate, complete, or free from errors.
  • Always review critical business decisions independently.
  • You are solely responsible for how you use AI-generated outputs.
  • Grayn does not provide financial, legal, or regulatory advice.
  • Results depend on the quality and completeness of data you provide.

9. Service Level Agreement

99.9% uptime target, measured monthly. Excludes scheduled maintenance, Slack outages, third-party API issues, and force majeure.

  • 99.0%–99.9% uptime: 5% credit of monthly fee
  • 95.0%–99.0% uptime: 15% credit of monthly fee
  • Below 95.0% uptime: 30% credit of monthly fee

Support: Critical within 2 hours, Major within 8 hours, General within 1 business day.

10. Intellectual Property

  • Grayn platform, AI models, and brand owned by Y77 Limited.
  • You own your data. No ownership is transferred.
  • Limited licence granted to process your data solely to provide the Service.
  • Feedback you provide may be used to improve Grayn without compensation.

11. Limitation of Liability

  • Total liability capped at fees paid in the 12 months preceding the claim.
  • Not liable for indirect, incidental, consequential, or punitive damages.
  • Not liable for decisions made based on AI-generated outputs.
  • Not liable for outages or changes to third-party services including Slack.

12. Termination

  • You can cancel anytime via account settings or by uninstalling from Slack.
  • Cancellation takes effect at end of current billing period.
  • We may terminate for breach of Terms, non-payment, or service discontinuation.
  • All Slack Data deleted within 14 business days of termination.
  • Non-Slack data available for export for 30 days, then permanently deleted.

13. Governing Law

These Terms are governed by the laws of England and Wales. Disputes subject to exclusive jurisdiction of the courts of England and Wales.

14. Contact

Y77 Limited (trading as Grayn) · 353 High Street North, London, England, E12 6PQ · support@grayn.ai

Data Deletion Policy

Effective 11 March 2026 · Last Updated 11 March 2026

1. Your Right to Data Deletion

At Grayn.ai, we respect your right to control your personal data. You may request deletion of your data at any time.

2. How to Request

  • Email: hello@grayn.ai with subject line "Data Deletion Request"
  • In-App: Settings → Account → Delete Account

3. What Data Will Be Deleted

  • Account profile and authentication credentials
  • Connected advertising platform OAuth tokens and cached campaign data
  • Slack integration tokens and configuration
  • Query history and saved reports
  • Alert configurations and notification preferences
  • Any other personal data associated with your account

4. Data We May Retain

  • Billing and transaction records as required by financial regulations
  • Anonymised, aggregated analytics data that cannot identify you
  • Data required to comply with legal obligations or resolve disputes

5. Processing Timeline

We will acknowledge your deletion request within 2 business days and complete deletion within 30 days. In some cases, up to 90 days for all backups and cached copies to be fully purged.

6. Verification

To protect your privacy, we may verify your identity before processing a deletion request. This may include confirming your email address or providing additional identifying information.

7. Consequences

Data deletion is permanent and irreversible. Once deleted, you will no longer be able to access your Grayn.ai account, historical analytics, or saved configurations. You are welcome to create a new account at any time.

8. Contact

Grayn.ai · hello@grayn.ai

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