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Grayn
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Grayn
GraynAGENT8:00 AM
Morning report. Yesterday across Meta, Google and Apple Search Ads.
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What moved: Founder Story v4 on Meta became your lowest-cost install source overnight, at $1.71.
Recommendation: Shift $400 a day from Promo Static v2, flat for nine days, to Founder Story v4.
Megan Hayes
Megan Hayes8:03 AM
Approved. Let's see how it holds through the weekend.
Grayn
GraynAGENT8:04 AM
Done. Budget updated at 8:04 AM. I'll flag it here if CPI moves above $2.40.
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Grayn
GraynAGENT9:14 AM
Competitor alert. Your closest competitor launched six new ads since Monday. Four lead with a price offer and two are founder-to-camera videos. Their longest-running ad is a 15-second customer testimonial, live for 41 days, which usually signals a winner.
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Opening for you: no one in your category is leading with fast setup yet.
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Grayn
GraynAGENT1:40 PM
Creative fatigue. Summer UGC 03 is wearing out. Frequency reached {{ fq }} and CTR fell from 2.1% to {{ ctr }} over six days.
Two fresh ads are ready to take its budget: Unboxing 07 at $1.80 CPI and Founder Story v4 at $1.95.
Tyler Grant
Tyler Grant1:52 PM
Good catch. I'll have two new cuts of Unboxing 07 ready by Thursday.
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Ryan Cooper
Ryan Cooper8:20 AM
@Grayn is our sign-up tracking working after last night's Tag Manager publish?
Grayn
GraynAGENT8:20 AM
Not fully. GA4 recorded 131 sign-ups yesterday, but Google Ads counted 212. The gap starts right after Monday's 6:12 PM Tag Manager publish. In that version, the GA4 sign-up tag lost its trigger on brightloop.com/signup.
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81 sign-ups missing from GA4 since the publish
Fix: add the sign-up page trigger back to that tag and republish.
Ryan Cooper
Ryan Cooper8:24 AM
Found it. Trigger is back and the container is republished.
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Lauren Walsh
Lauren Walsh11:05 AM
@Grayn how is the new sign-up page doing since Thursday's launch?
Grayn
GraynAGENT11:05 AM
It's working. Mobile visitors from paid ads now sign up at 4.6%, up from 3.1%. Desktop is steady at 5.2%, and people stay on the page longer.
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Worth doing: Google Ads still sends visitors to the old /start page. Pointing it at the new page should lift sign-ups there too.
Lauren Walsh
Lauren Walsh11:12 AM
Nice. I'll switch the Google Ads links this afternoon.
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Grayn
GraynAGENTMon 9:00 AM
Weekly revenue report. Last month you spent $58,200 across Meta, Google and Apple Search Ads. RevenueCat recorded $171,400 in new subscriptions.
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Actual ROAS is 2.9x, below what the platforms report and comfortably above target.
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